Always Be Closing speech

You're talking about what? You're talking about-- bitching about that sale you shot, some son of a bitch don't want to buy land, somebody don't want what you're selling, some broad you're trying to screw, so forth.
Let's talk about something important.
Are they all here?

All but one.

I'm going anyway.
Let's talk about something important.
Put that coffee down.
Coffee's for closers only.
You think I'm fucking with you?
I am not fucking with you.
I'm here from downtown.
I'm here from Mitch and Murray.
And I'm here on a mission of mercy.

Your name's Levene?

Yeah.

You call yourself a salesman, you son of a bitch?

I don't got to listen to this shit.

You certainly don't, 'cause the good news is, you're fired.
The bad news is you've got-- all of you've got-- just one week to regain your jobs, starting with tonight-- starting with tonight's sit.
Oh, have I got your attention now?

Good...

'cause we're adding a little something to this month's sales contest.
As you all know, first prize is a Cadillac Eldorado.
Anybody want to see second prize?
Second prize is a set of steak knives.
Third prize is you're fired.
Do you get the picture? Are you laughing now?
You got leads. Mitch and Murray paid good money.
Get their names to sell them.
You can't close the leads you're given, you can't close shit, you are shit!
Hit the bricks, pal, and beat it, 'cause you are going out!

The leads are weak.
The leads are weak?

The fucking leads are weak? You're weak.

I've been in this business 15 years.

What's your name?

Fuck you-- that's my name! You know why, mister?
Because you drove a Hyundai to get here tonight,
I drove an $80,000 BMW. That's my name.
And your name is "You're wanting."
You can't play in the man's game? You can't close them?
Then go home and tell your wife your troubles.
Because only one thing counts in this life-- get them to sign on the line which is dotted!

You hear me, you fucking faggots?

"A-B-C."

Always, B-

Be, C-

Closing.

Always Be Closing.
"Always Be Closing."
"A-I-D-A."
"Attention, Interest, Decision, Action."

Attention-- Do I have your attention?

Interest-- Are you interested?
I know you are, because it's fuck or walk.
You close or you hit the bricks.

Decision-

Have you made your decision for Christ?
And Action. "A-I-D-A."
Get out there-- you got the prospects coming in.
You think they came in to get out of the rain?
A guy don't walk on the lot lest he wants to buy.
They're sitting out there waiting to give you their money.
Are you gonna take it?
Are you man enough to take it?