3 Session You Can’t Miss at Advertising Week New York

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September is here and the annual Advertising Week New York is just around the corner (this year, the event got pushed into the first week of October).

With tens of thousands of people pouring into the city for this event, we find that Advertising Week is always a great opportunity to discuss current and future trends in advertising, content, and technology.

This iconic event has been around for 15 years, and still manages to challenge its attendees with thought-provoking discussion and out-of-the-box sessions that explore the most cutting edge technologies in the market.

Will you be attending the Advertising Week New York this October? If so, these are three session you don’t want to miss:

Survival of the Fittest in an AI World

When & Where: IBM Stage, October 1 9:15 AM

Who: Louis Richardson, Chief Storyteller at Watson Customer Engagement, IBM

Why Attend: If you’re going to attend a session about AI, who better lead it than someone from the IBM Watson team?

What’s on the agenda? Everyone loves talking about AI, but how many marketers have actually acquired the skills necessary for transforming the buzzword into real-world business implications? Tune into this discussion to learn more about the the skills humans need to develop in order to smooth-sail AI through the ever-evolving marketing landscape.

Bringing Big Data to Big Macs: Infusing data-driven decision making into every part of an enterprise marketing organization

When & Where: Workshop Stage,  October 1 1:00 PM

Who: David Galinsky, Director, Consumer Data Science at McDonald’s and Dan Wagner, CEO at Civis Analytics

Why Attend: Are new privacy laws casting a shadow on the Big Data glory? Not in a million years! Big Data is still a hot topic, and what we know about data utilization is just the tip of the iceberg.

What’s on the agenda? McDonald’s embarked on a journey to break down silos, and increase access to data for non-technical teams across every step of their business process. Join this session to learn from the fast food giant’s experience.

How Leading CPG Brands Are Pushing the Boundaries of Digital Video

When & Where: Twitter Stage, October 2 1:30 PM

Who: Beth-Ann Eason, President at Innovid, Ron Amram, Manager Global Marketing- Media Global Commerce at Heineken, and Nadine Karp McHugh, SVP Omni Media at L’Oreal USA

Why Attend: 2018 has been an exciting year for video. With platforms like Facebook and Instagram introducing new and sophisticated video features, you’ve got to wonder, what’s coming next?

What’s on the agenda? Marketers know that different consumers respond to different ads. This becomes a real challenge when it comes to video, where production costs are sky-high and content segmentation is limited by budget. Join this discussion to hear how mega-brands meet this challenge and create personalized video messages to engage a segmented audience.

These are just some of the sessions we plan on attending. Six AnyClip team members will be on the ground at Advertising Week all week. If you’re interested in learning how AI technology and content data is helping media owners and advertisers alike, make sure to schedule a meeting with our team.

See you in New York!