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BylinesPress
Bylines | August 5, 2022

4 Key Steps To Better Offboarding

See why video is a key component of improving your offboarding strategy.
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Rebecca Rozakis
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BylinesPress
Bylines | May 23, 2022

Smoother Onboarding In A Remote Age

As workplaces increasingly shift to hybrid and remote, how can employers structure onboarding to get employees off to a great start?
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Rebecca Rozakis
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BylinesPress
Bylines | March 16, 2022

How Employees’ Work Habits Have Changed

Many of the daily habits and ways employees work have changed. See the significant developments in corporate video habits, along with increasing levels of asynchronous communication and AI tools.
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Rebecca Rozakis
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BylinesPress
Bylines | February 16, 2022

The Importance of Visual Intelligence in Sales and Marketing Today

A quick guide to some of the ways companies are using AI to stay on top of their content, reach new customers, and increase sales.
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Rebecca Rozakis
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BylinesPress
Bylines | December 9, 2021

What If Some Of Your Team Never Comes Back To The Office?

Struggling with managing a hybrid team? Gil Becker has some suggestions for building a virtual team environment.
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Rebecca Rozakis
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BylinesPress
Bylines | November 26, 2021

How Publishers Can Mine Live Events for Long-Lasting Revenue Opportunities

Find out how to extend the value of your live events and webinars.  Gil Becker talks about AI and maximizing long tail revenue.
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Rebecca Rozakis
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BylinesPress
Bylines | November 2, 2021

From Screen To Green: Tying Video To The Bottom Line

With more video data, there’s more value; with no data, there’s limited ROI. What can you do with this data? Here are a couple key ideas.
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Rebecca Rozakis
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BylinesPress
Bylines | July 27, 2021

Creating Effective Video Marketing Content In A Post-Pandemic World

How can brands produce not simply more but better video content, the kind that keeps consumers on-site?
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Rebecca Rozakis
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BylinesPress
Bylines | April 9, 2021

Forbes: The Majority Of Online Videos Are Missing This One Critical Thing

From online learning to virtually touring a new home or communicating with a physician, our lives now revolve around video. However, when it comes to video, one important thing is…
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Rebecca Rozakis
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BylinesPress
Bylines | February 3, 2021

Forbes: How To Get More Out Of Your Customer-Centered Video Content In 2021

Video's potency as a sales tool has quickly become common knowledge, but many — if not most — online retailers have stuck stubbornly to their old ways. So, it's worth…
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Rebecca Rozakis
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BylinesPress
Bylines | November 20, 2020

Forbes: How SMBs Can Use Video To Steal Market Share From Richer Competitors

Large corporations have a clear budgetary advantage when it comes to marketing. But SMBs have speed and agility on their side.
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Rebecca Rozakis
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BylinesPress
Bylines | August 31, 2020

MeetingsNet: Why Virtual Events Need a Life Beyond Livestream

When planned properly, video content has long-term value for the audience, sponsors, and the host organization.
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Rebecca Rozakis
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BylinesPress
Bylines | August 5, 2020

Ad Exchanger: Preparing For Life Without Mid-Roll

Tips on coping with a mid-roll-less future, after Google’s Chrome browser began blocking traffic from sites that are not compliant with the latest standards from the Coalition for Better Ads.
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Rebecca Rozakis
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BylinesPress
Bylines | June 25, 2020

Streaming Media: The Publisher’s Recipe for Video Revenue Optimization

Tips on how digital media publishers can do everything they can to leverage their assets in ways that maximize the revenue-generating opportunity.
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Rebecca Rozakis
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BylinesPress
Bylines | May 14, 2020

Streaming Media: Video Publishers’ New Normal: Booming Audiences and Spiraling Costs

Analysis of how video views skyrocketed during the early stages of the pandemic, while ad revenue fell, and what to do about it.
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Rebecca Rozakis
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BylinesPress
Bylines | April 23, 2020

INMA: Informational needs by the numbers: using data to cover the COVID-19 crisis

Following real-time data can help identify which topics readers are most interested in during the COVID-19 pandemic, allowing publishers to adjust their content strategies accordingly.
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Rebecca Rozakis
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BylinesPress
Bylines | June 19, 2019

PerformanceIN: Brand Safety in the Advertising Ecosystem and the Growing Problems for Online Publishers

Advertisers have increasingly been demanding that the entire industry, including publishers and platforms, make the adjustments necessary for providing a transparent and brand safe environment. What can be done?
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Rebecca Rozakis
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BylinesPress
Bylines | May 23, 2019

International Business: GDPR Turns 3: What Has The Advertising Industry Learned Thus Far?

How can marketers create personalized brand conversations and targeted ads when user data has become so toxic, not to mention costly to collect and handle in the days of GDPR?
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Rebecca Rozakis
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