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Press Release

ANYCLIP NAMES ENTERTAINMENT & MEDIA VETERAN KIRK IWANOWSKI AS CMO

By June 8, 2021No Comments

Former EPIX and Sundance TV Marketing Chief takes Global Marketing Reins at Tech Company 

New York, NY / Tel Aviv, Israel, JUNE 8, 2021 ̶ AnyClip, on the heels of its recent closing of a new $47  million (US) investment led by JVP, today announced that it has named entertainment and media  marketing veteran Kirk Iwanowski as its new CMO.  

Iwanowski’s first initiative has been to spearhead the global rebrand and positioning of AnyClip as The  Visual Intelligence Company™ as the Organization expands its product offering and enters the global  SaaS marketplace, following its dramatic revenue growth in 2020. Prompted by both the proliferation  of video in a post COVID-19 market and the need for businesses to adapt to this surge, AnyClip has  introduced the first completely AI-powered video management platform for business. The fully automated and centralized platform for video management, analytics, distribution, marketing and  monetization is powered by the Company’s proprietary technology that extracts data from video, 10x  faster than real time – turning everyday video into “smart” video. The platform is being rolled out  globally to the Enterprise, Media & Entertainment, Publishing, and Retail & eCommerce verticals. 

As part of the full rebrand, Iwanowski led the development and launch of the website (https://anyclip.com/); the creation of the company’s aforementioned tagline and positioning; and the  development of the company’s go-to-market sales strategy. 

Remarked AnyClip President and CEO Gil Becker, “Kirk is a proven brand-builder with an established  track record of successfully launching and scaling video companies. He has been in the space for  decades, working with some of the most notable content creators and distributors in Media & Entertainment. From launching networks to film distribution companies to OTT streaming platforms,  Kirk has deep experience in collaborating with partners to launch and grow subscription-based services  at scale. That ability to bring a B2B2C approach to AnyClip as we roll out our SaaS platform and  technology globally, is invaluable and the impact has already been felt.” 

Added Iwanowski, “In the post-COVID market, video proliferation is ubiquitous. While it’s been on a  steep trajectory in the Media & Entertainment sector for years, it’s now pervasive across all Industry,  regardless of vertical. These business leaders ̶and my colleagues in content marketing ̶are grappling  with how to activate and elevate their video. They’re looking for an automated, data-based, go-to market strategy that can be executed with nominal lift. We’re responding with our proprietary Visual  Intelligence Technology and the first AI-powered video management platform for business.” 

Most recently Iwanowski served as CMO and EVP of EPIX, (owned by Metro-Goldwyn-Mayer Studios,  Inc., and before that by MGM, Paramount Pictures and Lionsgate). At EPIX he was widely recognized  for helping the brand evolve from a singular movie channel to a full premium entertainment service  while also effectively introducing the network to a mass television and streaming consumer audience  on the heels of MGM’s $1B+ acquisition of the network in 2017. Prior to joining EPIX, Iwanowski served  as the SVP, Marketing of Bill Pohlad’s Apparition Pictures and GK Film’s FilmDistrict. Earlier, he was  EVP of Marketing at Sundance Channel for a decade, a joint venture of Robert Redford, NBC Universal  and CBS. As a key member of the company’s Executive Management Team, Iwanowski helped lead the  sale of the network to Cablevision/AMC Networks in 2008 for $500 million. 

 

About AnyClip ̶ The Visual Intelligence Company:  

AnyClip is ushering in a new era in video and AI with its proprietary Visual Intelligence Technology. With its unique  ability to extract and harness data from video, AnyClip mobilizes latent video libraries and immediately converts  them into high performance assets that can be searched, measured and merchandised via a single, fully automated  and centralized global SaaS platform. The AnyClip Platform for publishing, media, and business is the next  generation solution for video management, marketing, analytics, distribution, and monetization. AnyClip is located  in New York, Tel Aviv, London, and Berlin and is backed by Jerusalem Venture Partners (JVP), Roman Abramovich’s  Ervington Investments, former Sony America President & CEO Michael Schulhof, and Limelight Networks. 

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MEDIA CONTACTS:  

The Lippin Group on behalf of AnyClip 

Matt Biscuiti (NY) / Kevin Broderick (LA) 

matt@lippingroup.com / kevin@lippingroup.com

212-986-7080 / 323-965-1990