AnyClip Partnership with Moat Extends Viewability Measurement to Extensive Publisher Network
AnyClip, a content marketing and media platform that connects top advertisers and publishers with premium video content, today announced a partnership with Moat to extend industry-leading viewability measurement to the roughly 200,000 websites that syndicate licensed content from AnyClip.
The partnership with Moat, a SaaS analytics company focused on building products for brand advertisers and premium publishers, provides AnyClip with viewability measurement and data for advertisers who make programmatic purchases across the company’s publisher network. AnyClip can now offer clients precise reporting while driving and ensuring more quality traffic and views for advertisers.
“Effectively measuring viewability can come with significant costs for niche publishers, especially if they choose the wrong measurement solution,” said Asaf Dan, VP Operations at AnyClip. “By partnering with a proven leader like Moat, we enable sites of all sizes within our network to compete on a level playing field with publishers across the web.”
The partnership offers third-party validation by analyzing and sharing the data that is connected to relevant content. Moat currently offers more than 50 Media Rating Council (MRC)-accredited metrics and allows AnyClip’s advertisers to make real-time inventory and campaign optimizations across the company’s publisher network as standards evolve.
“Moat is dedicated to transforming digital advertising, and by partnering with AnyClip we are able to dramatically extend the reach of our measurement,” said Jonah Goodhart, CEO of Moat. “Measuring consumer attention is the new currency for brand advertising in digital, and our partnership adds that capability to thousands of publishers and content providers across the web.”
The latest published research from the Interactive Advertising Bureau (IAB) reported that Internet ad revenues hit $13.3 billion in the first quarter of 2015 – the biggest quarter on record. As advertising dollars are pouring into digital and mobile marketing, accurate and standardized tracking of metrics such as view ability becomes more critical to advertisers looking to effectively calculate ROI.
For more information, visit http://solutions.anyclip.com.
AnyClip is a content marketing platform that connects top advertisers and publishers through premium video, offering in-stream targeting to create meaningful audience experiences. The company’s data-driven approach to video delivery empowers brands to effectively match relevant playlists to more than 80 million unique viewers monthly by verticals and audience characteristics across any screen. Leveraging industry-leading technology and data expertise, AnyClip protects brands from inappropriate or unsafe content by blocking non-human and malicious traffic on multiple levels through its proprietary SafePlay™ player widget. ComScore consistently ranks AnyClip among the top 10 largest online video content properties in the U.S. with a content library of over 200k licensed clips. Backed by Jerusalem Venture Partners, Ervington Investments, Limelight Networks, and GTI Capital Group, the company is headquartered in Tel Aviv, with offices in Jerusalem, San Francisco, and New York. For more information, visit solutions.anyclip.com and follow us on Twitter @anyclip.
Moat is a New York-based SaaS analytics company focused on building products for brand advertisers and premium publishers. Their offerings include Moat Analytics, an attention measurement platform that provides analytics and insights on ad campaigns and website inventory for publishers and advertisers, and Moat Pro, a real-time ad intelligence platform for marketers, publishers, and agencies. Moat is the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display and video. The company was founded by Jonah Goodhart, Noah Goodhart and Michael Walrath. The serial entrepreneurs had previously partnered together to launch Right Media, which was acquired by Yahoo! in 2007. For more information on Moat, please visit http://www.moat.com.
View source version on businesswire.com