AnyClip Partnership with Moat Extends Viewwability Measurement to Extensive Publisher Network
Partnership Allows AnyClip Advertisers Greater Visibility and More Precise Reporting Across Nearly 200,000 Sites
AnyClip, a content marketing and media platform that connects top advertisers and publishers with premium video content, today announced a partnership with Moat to extend industry-leading viewability measurement to the roughly 200,000 websites that syndicate licensed content from AnyClip.
The partnership with Moat, a SaaS analytics company focused on building products for brand advertisers and premium publishers, provides AnyClip with viewability measurement and data for advertisers who make programmatic purchases across the company’s publisher network. AnyClip can now offer clients precise reporting while driving and ensuring more quality traffic and views for advertisers.
“Effectively measuring viewability can come with significant costs for niche publishers, especially if they choose the wrong measurement solution,” said Asaf Dan, VP Operations at AnyClip. “By partnering with a proven leader like Moat, we enable sites of all sizes within our network to compete on a level playing field with publishers across the web.”
The partnership offers third-party validation by analyzing and sharing the data that is connected to relevant content. Moat currently offers more than 50 Media Rating Council (MRC)-accredited metrics and allows AnyClip’s advertisers to make real-time inventory and campaign optimizations across the company’s publisher network as standards evolve.
“Moat is dedicated to transforming digital advertising, and by partnering with AnyClip we are able to dramatically extend the reach of our measurement,” said Jonah Goodhart, CEO of Moat. “Measuring consumer attention is the new currency for brand advertising in digital, and our partnership adds that capability to thousands of publishers and content providers across the web.”
The latest published research from the Interactive Advertising Bureau (IAB) reported that Internet ad revenues hit $13.3 billion in the first quarter of 2015 – the biggest quarter on record. As advertising dollars are pouring into digital and mobile marketing, accurate and standardized tracking of metrics such as viewability becomes more critical to advertisers looking to effectively calculate ROI.