Careers

By Meghan Jones February 15, 2017

Content Marketing Lead

New York, US · Full-time · Intermediate

Description

The Content Marketing Lead will play a key role in shaping the AnyClip brand and growing our client base in our next exciting chapter. Acting as the ultimate “owner” of our various content marketing efforts, the Content Marketing Lead will build and implement a scalable plan bridging paid, owned and earned initiatives.

Responsibilities

-         Coordination, budgeting and implementation of content plans, harmonizing with and supporting AnyClip’s strategic marketing roadmap

-         Social content creation, including creating post content as well as managing freelance contributors 

-         Managing the AnyClip blog, email communications, newsletters, event invites, etc, creating some of this content independently as well as commissioning/editing contributions from others on the team  

-         Planning, management and reporting on all paid social campaigns

-         Strategy, campaign management and landing page creation for SEM/AdWords initiatives

-         Monitoring CRM impact of holistic lead-gen strategy and advising on tactics in response to data analysis

-         Creation and maintenance of Pardot nurturing campaigns

-         Content updates to Company website

-         Oversight and creative collaboration for Company events

-         Collaboration and ideation on sales marketing needs, including presentations, sell sheets, brand swag, etc.

-         Press releases, blasts and abstracts

-         Support for occasional internal communication needs

-         Other duties as assigned

Requirements

-         5+ years’ experience in digital and/or content marketing roles, ideally aligned to growth vs brand awareness KPI’s

-         Excellent written, verbal and visual communicator; able to provide recent examples of work demonstrating a range of capability and voice

-         Basic design and video editing experience

-         Meticulous project management skills. Accountable, punctual and proactive.

-         Experienced in data-informed decision-making; analytical and methodical in planning and execution

-         Networked and experienced in managing freelance creative experts, including writers, designers, producers, animators, and developers

-         Able to give and receive feedback with professionalism

-         Comfortable working in situations of ambiguity; a self-starter who can thrive working with minimal supervision or direction

-         Flexible to work the occasional grind of a deadline and/or collaborate with team members in other time zones

-         Excellent intrapersonal skills; enjoys being a part of a team and community

-         Awareness of industry and cultural trends; passionate about their work and their industry

-         Experience working at tech companies and startups preferred

Apply for this position