AnyClip Expands to New York and London
Former Ziff Davis Executive Adam Hopkinson to Lead European Expansion while Video Sales Veteran Jason Cesare Takes on US Market
NEW YORK, NY & LONDON, UK — August 4, 2016 — AnyClip, a leading provider of data-driven video ad solutions that engage viewers through personalized premium content, today named Adam Hopkinson as Managing Director, Europe, and Jason Cesare VP of Sales, North America. AnyClip also announced the launch of new offices in New York and London, as part of its accelerated growth strategy.
“We are thrilled for Jason and Adam to join AnyClip at this exciting point in time,” said Gil Becker, AnyClip’s CEO. “These two industry veterans are extremely well positioned to expand our European and North American presence. They will soon introduce solutions that enable ad agencies and brands to employ data, technology and premium content in order to deliver video ad experiences that are exponentially more engaging and personalized.”
“AnyClip uniquely addresses two major industry-wide concerns I’ve identified during my 15 years in advertising and 10 years in the video space – sustainable performance and premium content,” said Cesare, who joins AnyClip from Unruly. “And it does so in a way the market has truly never seen. I’m honored to lead the US charge for something this bleeding edge.”
During his four years at Unruly, Jason helped significantly grow the company’s footprint on the East Coast and Canada as Vice President of Sales, Eastern Region. Prior to Unruly, Jason served as Director of Sales at myYearbook.com, building out the company’s video platform and helping position myYearbook.com as the third largest and fastest growing social network in the US at the time. He also held a variety of sales and leadership positions at Cynopsis Media, Music Choice, Fox Cable Networks, BET and NBC Universal.
Hopkinson joins AnyClip from leading publisher Ziff Davis. “I’ve spent a long time in media agencies and publishers,” he added. “And there is an issue that is consistent across both – the need to make video advertising work harder for users, publishers and advertisers. I joined AnyClip because I’m excited to introduce its unique solution to publishers, agencies and advertisers, giving them the ability to dramatically improve success metrics.”
For three years as Ziff Davis’ VP Sales and Commercial Operations, EMEA, and International Commercial Director, Adam ran the sales, ecommerce, creative, programmatic and operational departments. Prior to that, he spent two years as Commercial Director for IGN Entertainment, which was acquired by Ziff Davis, running the sales, creative and delivery departments. Prior to that, he spent thirteen years at Target Media in various roles, ending up as Group Trading Director. Adam also founded Pipersoft, a software company providing accounting and analysis applications to the marketing and advertising industries, and has served as a non-exec director for Candyspace, WPP’s mobile creative agency.
In 2015, adtech veteran Gil Becker joined the company as CEO. Shortly before that, the company announced a $21 million round of funding. AnyClip’s investors include Russian Businessman Roman Abrmoavich, leading Venture Capital fund Jerusalem Venture Partners (JVP), GTI Capital, headed by former President and CEO of Sony America, Michael Schulhof, and Limelight Networks.
The company will be exhibiting in Hall 6.1, booth F-053 at Dmexco in Cologne, Germany, September 14-15, and speaking about “The Death of the pre-Roll: How Personalized Content-Based Ads Are Disrupting Digital Video Advertising” on September 15th at 3pm in Seminar 3. AnyClip is also a VIP Sponsor at this year’s IAB MIXX in New York during Advertising Week, September 26-27, and will be taking meetings at the IAB MIXX lounge during that time.
By leveraging an enormous library of premium content from leading studios and sports teams, a proprietary content-ad matching technology, and a creative team, AnyClip allows advertisers to scalably create many personalized video ads and serve them to target audiences on millions of websites. AnyClip’s proprietary smart recommendation engine understands user behavior and continuously refreshes ads to deliver the right experience for each user every time, making ads more enjoyable. By guaranteeing consistently high engagement, AnyClip dramatically increases success metrics and ROI for brands and agencies, and superior monetization opportunities for publishers and content owners. www.anyclip.com | @anyclip