A Paradigm Shift for Advertisers: From Media Planning to Content Planning
Until today, advertisers couldn’t control where their ads run, ensure that ads appear near safe content, or target positive and relevant video content. AnyClip changes that by offering advertisers its exclusive Content Platform, a first-of-its-kind walled garden of safe, positive, and targeted premium video content at scale. Brands are now able to place ads adjacent to targeted and brand-safe premium content that is perfectly aligned with their brand sentiment and message on tens of thousands of safe websites, reaching tens of millions of consumers.
AnyClip’s disruptive LuminousTM engine tags, analyzes, and categorizes video content by official Internet Advertising Bureau (IAB) categories, sentiments, celebrities, brands, and more, while filtering out non-brand safe scenes. It then uses this data and content understanding to offer advertisers 100% safe, highly segmented packages of premium video content, allowing advertisers to move from media planning to content planning.