Dictionary.com and Thesaurus.com are leading online language learning destinations, engaging millions of users daily with free educational content and resources. These learners seek to expand their vocabulary and deepen their understanding of words. To enhance this experience and make words more engaging and accessible, Dictionary.com introduced video content, starting with its popular “Word of the Day” (WOTD) series. The introduction of video content opened the doors for video revenue growth, which has been pivotal in reaching new audiences.
With the help of AnyClip, this initiative evolved from a simple editorial enhancement into a strategic growth engine, enhancing discovery, boosting monetization, and simplifying internal workflows.
The Challenge
Adapting to the ever-changing content landscape
Before partnering with AnyClip, Dictionary.com had yet to implement a native video offering, leaving untapped potential to deepen user engagement and diversify revenue. Improving both was essential to advancing Dictionary.com’s mission: delivering free language reference and learning tools to hundreds of millions of people worldwide. The more engaged a user is, the more they learn—and the greater the revenue, the broader the platform’s reach. To support this vision, the team sought a single, scalable solution to automate video workflows, enhance engagement, and unlock new monetization opportunities.
The Solution
Driving Video Revenue Growth
Dictionary.com selected AnyClip for its comprehensive video platform, spanning workflow automation to monetization opportunities. The single video platform eliminates the need for multiple platforms, enabling them to scale video operations efficiently and intelligently.
- Streamlined Publishing Workflows: Automated content imports, tagging, and scheduling for daily WOTD videos eliminated the need for time-consuming manual processes
- Flexible Monetization: Instream video ad units, paired with display overlays, unlocked new inventory and drove incremental ad revenue.
- High-Touch Support: White-glove service during a complex ad stack migration—including custom diagnostics, hands-on SSP coordination, and real-time issue resolution—ensured revenue continuity and accelerated performance.
As Dictionary.com continues to prioritize video revenue growth, it can offer advertisers targeted opportunities to engage effectively and position itself at the forefront of digital learning and entertainment.
Results
A Revenue and Engagement Driver
AnyClip’s platform helped turn video into one of Dictionary.com’s most effective channels for both engagement and monetization. Dan Kort, Group Product Manager at Dictionary.com, summarizes the impact:
“Before partnering with AnyClip, we had no video monetization in place. Their Intelligent Video Player and content strategy tips not only opened a brand-new revenue stream but quickly became one of our highest-performing channels. Since launch, we’ve seen a strong RPM uplift.”
The introduction of video on Word of the Day pages has been especially impactful, with video now accounting for 30–40% of total revenue. These results have validated Dictionary.com’s investment in video and underscored AnyClip’s role as a strategic partner in long-term growth.
Such innovations are crucial for fostering video revenue growth and ensuring that the user experience remains top-notch.
The introduction of video on Word of the Day pages has been especially impactful, with video now accounting for 30–40% of total revenue. These results have validated Dictionary.com’s investment in video and underscored AnyClip’s role as a strategic partner in long-term growth.
More Than a Vendor: A Trusted Partner
Beyond delivering performance, AnyClip provided what Dictionary.com needed most—a responsive, hands-on partner. As the organization expanded its video strategy, fast, reliable support became essential, and AnyClip’s client success team consistently rose to the occasion.
When Dictionary.com migrated to a new ad stack, AnyClip delivered comprehensive, white-glove support throughout the complex transition, activating and optimizing demand across dozens of programmatic partners for both video and display (with access to 50+ integrations overall). When several SSPs failed to deliver expected performance, AnyClip proactively built custom test environments and diagnostic tools, empowering the publisher to pinpoint and resolve issues directly with their partners.
This collaborative, high-touch approach included close coordination with multiple SSPs, hands-on engineering support, and rigorous tracking across systems. The result was uninterrupted monetization during a critical transition and accelerated gains through a more scalable, future-ready infrastructure. “The AnyClip team has proven to be a true partner that is fully invested in our success,” said Kort. “They identified a significant drop in our traffic due to a search outage and, thanks to their proactive monitoring, we got back online the same day, limiting impacts on our user base.”
Through it all, AnyClip acted not just as a vendor but as an extension of the Dictionary.com team, delivering the technical expertise, responsiveness, and partnership required to turn video into a lasting strategic advantage.
An Exclusive Partnership
What began as a pilot evolved into a multi-property, exclusive partnership that extended across Dictionary.com and Thesaurus.com. The combination of automation, monetization, and responsive support gave Dictionary.com the confidence to scale video and make it a cornerstone of their monetization strategy.
The relationship deepened in 2025 with a new long-term agreement, marking a significant shift from short-term renewals to a sustained strategic partnership. “This extended agreement reflects Dictionary.com’s confidence in the continued innovation and results our platform delivers,” said Stacy B. Peled, VP, Publisher Partnerships & Customer Success. “It’s a testament to the strength of our collaboration and a clear move toward long-term alignment.”
Conclusion
AnyClip and Dictionary.com’s partnership demonstrates the power of aligning cutting-edge technology with white-glove service. Together, they transformed video from a simple editorial enhancement into a core driver of engagement, monetization, and user satisfaction. The shift to an exclusive, long-term agreement reflects more than past success—it signals a shared commitment to continued innovation, deeper collaboration, and long-term strategic growth.
