CHALLENGE
USA Today Sports Group addressed the growing demand for video content by building a robust video library but faced difficulties managing the vast amount of content across their numerous platforms. To optimize engagement and revenue, they sought a streamlined video solution capable of organizing and distributing content effectively across their network of over 80 sites.
SOLUTION
Utilizing AnyClip's Visual Intelligence™ AI technology, they analyzed their entire video library, extracting detailed metadata, and delivering highly personalized video and ad experiences at scale. They employed AnyClip's Article Matching AI to dynamically pair article content with relevant videos, enhancing personalized video and ad experiences across their platform.
94
INCREASE IN VIDEO PLAYS
52
INCREASE IN VIDEO PLAYS
150
INCREASE IN VIDEO PLAYS
The results we’ve seen underscore the usefulness of AI in the media industry. Using AnyClip’s Intelligent VideoPlayer, we’ve streamlined our operations to an extent where it’s almost a ‘set and forget’ system.”
Business Development & Content Operations at
USA TODAY Sports Media Group
