In today’s fast-paced digital world, video continues to dominate. With 91% of businesses using video as a marketing tool, we are witnessing an all-time high in its popularity. But not all videos—or video players—are created equal. The demands of publishers, broadcasters, and brands vary significantly based on audience engagement, preferred video formats, personalization needs, and monetization opportunities.
At AnyClip, we understand that a one-size-fits-all video player doesn’t work in a dynamic digital ecosystem. That’s why we developed a range of lightweight, customizable video players designed to create fast, seamless, and tailored video experiences across web, mobile, and app environments.
The Power of Metadata for Enhanced Engagement
What makes AnyClip’s players unique is the power of metadata-rich video. By automatically surfacing contextually relevant content from your video library, our players function as built-in recommendation engines. This leads to enhanced audience engagement and retention, as viewers are served content based on actual data—not invasive tracking cookies.
With people watching an average of 17 hours of video content per week, a 61% increase from 5 years ago, ensuring the right audience sees the right content has never been more important.
Now, let’s explore our range of advanced video players designed to serve different needs.
1. Watch+
Watch+ is a powerful AI-driven video hub that transforms your video archive into an on-demand experience. Users can search through your entire video library with ease, enhancing content discoverability and optimizing SEO. Watch+ supports both horizontal and vertical video formats, so just think of it as your very own YouTube on steroids—designed to boost watch times, improve engagement, and maximize ad revenue through targeted video ads.
2. Recommended Video Player
Our Recommended Video Player is powered by advanced Natural Language Processing (NLP) technology. It scans article pages and matches them with AI-generated video metadata to recommend a playlist tailored to your viewers’ interests. By ensuring contextually relevant content, it increases engagement and encourages users to stay on your site longer.
3. Vertical Video Player
The Vertical Video Player delivers content perfectly suited for smartphone screens in a mobile-first world. This format aligns with the growing trend of social-format videos, providing an engaging and natural viewing experience for users on the go, and providing additional revenue opportunities for publishers.
4. Stories / RSS Video Player
Short-form content is king, and our Stories/RSS Video Player capitalizes on this trend by delivering an interactive slideshow of images, perfect for top or trending articles. It increases page views and time spent on the site and opens new opportunities for video ads, driving additional revenue.
5. Editorial Video Player
Tailored for editorial teams, this player allows you to hand-pick video content that matches the specific context and tone of your articles. It helps create a cohesive experience that aligns perfectly with the content on the page.
6. Outstream Video Player
For those looking to monetize their content without disrupting the user experience, the Outstream Video Player is a great solution. It seamlessly integrates video ads within your content, ensuring maximum ad exposure while keeping your audience engaged.
There are 2 different formats to choose from. The Float Player follows the user as they scroll the site (see the example to the right), and the Native Outstream can be used to promote additional services, newsletters, or other content on your site while tapping into video revenue.
7. Live Stream Player
Live+ is designed for real-time broadcasting. Whether you’re streaming a live event or providing real-time news updates, interactive features like live chat, video overlays and offers, or targeted pre-and mid-roll advertising, ensure that viewers stay engaged and you can capitalize on your live content. With Life After Live, you can extend the value of your investment by leveraging automated tagging, transforming live content into data-enriched video that can be repurposed for different video experiences and audiences.
Conclusion
Video is booming , according to WyzOwl’s Video Marketing Statistics 2024, 89% of people want to see more videos from brands. With this demand comes the need for video players that meet specific business and audience needs. At AnyClip, we offer a variety of customizable players that deliver an optimal viewing experience while maximizing engagement, discoverability, and monetization. No matter your audience or platform, AnyClip’s video players are here to power your video strategy with precision, speed, and intelligence.
