Skip to main content

5 Tips for Increasing Your Revenue Stream as a Publisher

Written by Rebecca Rozakis 11/8/2023December 26th, 2023

The landscape of video publishing is more dynamic than ever, with digital platforms offering unprecedented opportunities for engagement and revenue generation. In this in-depth guide, we delve into how AnyClip’s Visual Intelligence technology can be a game-changer for publishers and advertisers alike, offering innovative solutions to common industry challenges.

This article will take you through five comprehensive strategies to not only enhance your video publishing efforts but also significantly boost your revenue streams in this highly competitive sector by using Video AI.

1) Advanced Contextual Targeting: A New Era in Video Publishing

As the digital advertising world braces for the end of traditional cookie-based tracking, it’s essential to pivot towards more sustainable and user-friendly methods of audience targeting. AnyClip’s contextual targeting technology stands out, offering a sophisticated way to match video content with the right audience.

By analyzing every frame of your video library, AnyClip enables precise and relevant ad placements. This approach not only maintains user privacy but also enhances viewer engagement. Such precision targeting is especially crucial in sectors like entertainment, news, and lifestyle, where content relevance directly influences viewer retention and engagement.

2) Ensuring Brand Safety in a Sensitive Digital Environment

In today’s digital ecosystem, where brand reputation can be impacted by the context in which ads appear, ensuring brand safety is of utmost importance. AnyClip offers robust brand safety features, empowering advertisers with complete control over their content’s placement.

This level of control is crucial in sensitive industries, such as finance, healthcare, and education, where the adjacency of content can significantly impact brand perception. By guaranteeing that ads won’t appear next to controversial topics or undesirable content, AnyClip elevates the value of your video inventory and builds advertiser trust.

3) Unearthing the Hidden Potential of Existing Video Content

While the allure of creating new content is always present, the real untapped goldmine for many publishers lies in their existing video libraries. AnyClip’s technology revitalizes these assets, identifying and promoting videos that, though older, are still highly relevant to current audiences.

This strategy is particularly effective for topics that have enduring relevance, such as educational tutorials, evergreen content, and historical documentaries. By repositioning these assets on your website, you not only extend their lifespan but also open up new avenues for ad revenue, leveraging content that would otherwise remain underutilized.

VIdeo Publishing: Video Library

4) Embracing the Mobile Revolution with Innovative Video Players

The surge in mobile usage has made it imperative for publishers to adopt a mobile-first approach. AnyClip’s floating mobile bar player is specifically designed to enhance the mobile user experience. This innovative tool significantly improves key performance indicators like average CPM lift, viewability, and daily revenue.

It offers an engaging, non-intrusive way for viewers to interact with video content on mobile devices, which is crucial in an era where mobile traffic often surpasses desktop traffic. For sectors like e-commerce, travel, and lifestyle blogging, where mobile engagement is high, this feature is particularly beneficial.

5) Expanding Audience Reach Through Strategic Content Syndication

Syndicating your content, or incorporating syndicated content from others, is a powerful strategy to expand your reach and keep your audience engaged. AnyClip simplifies this process, offering easy access to a diverse range of high-quality content from various publishers and creators.

Whether you’re looking to showcase your videos on other platforms or enhance your site with fresh, relevant content from other sources, AnyClip’s content syndication services are invaluable. This approach is particularly effective for niches like travel vlogging, tech reviews, and culinary content, where diverse perspectives and fresh content are key to retaining audience interest.

Establishing a robust video content library is an achievement, but ensuring that this content remains dynamic, engaging, and revenue-generating is the ongoing challenge. AnyClip’s comprehensive platform offers you the tools and technology to keep your video content at the forefront of viewer interest, driving engagement and revenue with minimal additional effort.

Learn more about how you can maximize the potential of your video publishing.

How are real publishers handling video? Read the results of the survey.

Learn More About Visual Intelligence

Get DemoPlans + Pricing