Graham Media Group is a prominent player in the media industry known for its innovative approach to television broadcasting and digital media. Graham Media Group comprises seven local media powerhouses, plus Graham Digital, Omne, and Social News Desk – all delivering local news, programming, advertising solutions, and digital media tools for television, online, mobile, streaming, podcasts, and audio devices.
Headquartered in Detroit, GMG operates in four states: KPRC–Houston, WDIV–Detroit and WSLS–Roanoke (NBC); KSAT–San Antonio (ABC); WKMG–Orlando (CBS); WJXT–Jacksonville (fully local), and WCWJ–Jacksonville (CW).
Recognizing consumers’ evolving preferences, the rise of digital media consumption, and the shift away from traditional television, GMG has invested in producing high-quality video content tailored to different platforms. This includes traditional television broadcasting, online streaming, social media platforms, and mobile applications. Graham Digital has embraced the digital revolution to reach audiences beyond traditional mediums and is widely recognized as a top industry innovator.
AI-powered contextual viewing experiences are making a difference for Graham Media Group, with a 3X growth in video revenue and a 6X increase in video engagement.
Challenge and Objectives
Graham Media Group recognized the demand for video content amongst their audience and strategically invested in video creation. However, they encountered challenges stemming from a decentralized approach to content management, publishing, and monetization tools, which resulted in a disjointed video strategy and stagnant revenue growth. Additionally, their online video player lacked the necessary recommendation engines to repurpose their extensive video library effectively.
In response to these obstacles, GMG sought a scalable solution to increase user engagement and time on page and optimize content storage. They aimed to bolster content discoverability, engagement, personalization, and monetization opportunities.
Graham Media Group partnered with AnyClip, utilizing the full suite of AI-powered products to create workflow efficiencies, increase user engagement, and scale revenue generation.
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Solution and Impact
Graham Media Group partnered with AnyClip, utilizing the full suite of AI-powered products to create workflow efficiencies, increase user engagement, and scale revenue generation. AnyClip’s proprietary AI technology, Visual Intelligence™, uses content metadata to automate publishing workflows, create contextual viewing experiences, and boost revenue with targeted cookie-free advertising. The end-to-end solution for video management to monetization provides GMG with a “single solution for video hosting, publishing, and advertising – direct, contextual, programmatic, and sponsorships — have enabled our teams to publish more videos and our audience to have a better experience, the culmination of which has ultimately quadrupled the number of hours of content watched by our audience,” says Michael Newman, Director of Transformation at Graham Media Group.
By harnessing AnyClip’s innovative technology, GMG unlocked vast archives of content across their broadcast networks, ensuring all their content is fully discoverable, accessible, and personalized, thereby maximizing engagement and monetization opportunities.
“As a broadcast news company, we have thousands of hours of video assets. This volume of content can be hard to resurface, and time-consuming to create captivating user experiences,” Newman said. “This leads to video content and revenue on the cutting room floor. Our partnership with AnyClip drove a 6X increase in video engagement and 3X increase in video revenue, all due to their contextual playlist and ad targeting capabilities.”
AI-Powered Video Platform
Graham Media Group is leveraging tools and features across AnyClip’s platform, for a full-service approach to video strategy.
|
Automate |
Activate | Optimize |
| Metadata tagging –
(IAB Vertical and sub-vertical, Brand recognition, Brand safety flags, Facial recognition, OCR) |
Contextual Playlist Publishing | Intelligent Video Players – (Editorial Player, Recommended Player , Stories Player , Vertical Player, Watch Player) |
| Centralized Content Hosting and Organization | Cross Platform Distribution (website, YouTube, OTT) | Intelligent Ad Server & Proprietary Marketplace |
| Playlist Creation | Targeted Advertising | Diversified Revenue Streams (display, video, AI-driven optimizations) |
| MRSS Feeds | Content and Revenue Insights |
Conclusion
Graham Media Group has long been recognized as a pioneering force in the media industry, yet found itself constrained by the technological limitations of its online video player. Enter AnyClip, ushering in a new era of innovation and partnership that empowers GMG to maintain its leadership position in broadcasting.
Continuing our multi-year partnership, AnyClip is expanding into non-website content streaming. This initiative supports video streaming across GMG’s suite of mobile apps on iOS and Android platforms, and OTT content syndication on Roku, AppleTV, and Samsung. This strategic collaboration signifies a commitment to technological advancement to meet the evolving needs of today’s audience.
