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Why Publishers Shouldn’t Make YouTube the Hub for Their Content

Written by Rebecca Rozakis 8/2/2022August 19th, 2022

There’s no question that YouTube can do wonderful things for publishers. Their reach and brand recognition are unparalleled. But at the end of the day, YouTube’s primary concern is growing its own audience—and it has shown itself more than happy to burn publishers along the way. Relying solely on the platform to manage your content library for you can be a huge risk.

A better, safer option is to still use YouTube, while organizing your content elsewhere—on a platform that you control. Read on for 4 reasons why YouTube alone is not enough for your content management needs.

1. YouTube is a fairly bare-bones platform.

Have an issue with YouTube’s service? Good luck getting someone on the phone. Want a useful sense of how your videos are performing? YouTube doesn’t give you a lot of details, and they mostly gather data for their own use. Just organizing your videos in any meaningful way is close to impossible on the platform. An ideal content management solution would be there to assist you with whatever you needed; it would offer detailed analytics on video performance, and powerful tools with which to organize your content library. YouTube offers none of that.

2. YouTube wants to keep people on YouTube.

If and when a potential customer comes across one of your videos, sidebars and prompts can quickly whisk them away to another corner of the YouTube ecosystem—more often than not, to content made by your competitors. This becomes especially problematic when you use YouTube’s widget on your website, tempting viewers away from your domain and onto YouTube’s. An ideal content management solution would keep people engaged with your domain.

3. YouTube is filled with brand-unfriendly content.

Over and over again, major brands have boycotted YouTube for running their ads against content promoting extremism or disinformation. Publishers should want their content management solutions to identify and flag potentially offensive content—something that YouTube has repeatedly shown itself incapable of doing.

4. YouTube makes your content difficult to find.

YouTube surfaces videos based on just a handful of limited data-points: title, description, manually-inputted tags. What you should actually want from your content management solution is a detailed sense of what’s inside your videos, so that relevant clips can be shown to interested viewers.

The good news—which you might’ve seen coming—is that this ideal platform exists: it’s called AnyClip, and it’s been helping top-tier publishers expand for years now. Our AI-driven automated tagging extracts data from every frame of your content library: people, objects, brands, spoken language, and more. Because our technology knows the DNA of your videos, it can serve your viewers content without resorting to invasive cookies; it can guarantee brand safety to advertisers, grant full control over monetization strategies, and increase your revenue with almost no effort on your part.

And you don’t have to abandon YouTube to reap the benefits of AnyClip: you can distribute to YouTube directly from our platform, taking advantage of YouTube’s massive reach while keeping a tighter hold on content and revenue opportunities. Plus, your videos will appear on YouTube outfitted with all the captions and metadata our AI engine has generated, increasing its chances of being seen. With AnyClip, you’re in control of your content.

What are your options for distributing video content? Learn more about intelligent video distribution.

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