Video Advertising Unveiled:
Top 5 Fandom Tactics for Soaring Profits
Explore how Fandom, a leader in fan engagement, revolutionized its video advertising with innovative strategies. Uncover the journey to enhancing their video ad experiences, including insights into effective online video ads and mobile video ad strategies.
Tip: Watch engaging Fandom content in the AnyClip player, located at the bottom right of your screen, as you read this case study.
Since 2004, Fandom has been a hub for over 350 million monthly visitors, fostering 250,000+ communities in TV, movies, and gaming, with 45 million pages of rich content.
THE INNOVATIVE APPROACHES
1. Embracing Digital Video Advertising
Fandom embraced the shift towards digital video ad strategies to capture the evolving consumer behaviors, especially in the gaming and entertainment sectors. This move proved pivotal in enhancing engagement and creating a dynamic ad environment.
2. Innovative Online Video Ads
The use of online video ads allowed Fandom to create immersive experiences. These ads, tailored to each community’s interests, significantly boosted user interaction and brand recall.
The Genius+ video platform from AnyClip stood out as a transformative solution for Fandom, consolidating campaign management and offering insightful, real-time performance analytics.
With the introduction of the AnyClip Marketplace, Fandom accessed a streamlined avenue for connecting with demand partners. This setup enhanced ad revenue potential through intelligent bidding and advanced ad-serving optimizations.
An example of Fandom content in the Intelligent Player. (Hit reload for new videos!)
Beyond this, the Intelligent Player from AnyClip brought a new level of contextual engagement to Fandom’s video content, ensuring audience interest with smart, content-matched video suggestions. This unique approach allowed for seamless brand integration and exclusive features like geo-restrictions and tailored impression caps.
SUCCESS IN VIDEO ADVERTISING
Leveraging AnyClip’s expertise led to an astounding 90% increase in video viewability for Fandom.
“AnyClip was pivotal in understanding and achieving our objectives,” Gunn commented. “They stood out with their tailored solutions and keen attention to our specific needs.”